Digitale moodboards. Tool om online collages te maken voor customers insights.

Most of human expression is non-verbal and most decision-making happens in the sub-conscious. To better understand consumer insights we need to go from hearing what consumers are saying to understanding what they are feeling. With BuzzBack eCollage, you can do just that; pictures act as catalysts to express emotions. This means you can better reach into the consumer’s decision making process. Follow-up probes allow respondents to contextualize the personal association they have with images. BuzzBack eCollage digs deeper, explores previously uncharted territory, and returns richer personal expression. In fact, when using eCollage with open-ended follow-up, you’ll not only get the rich tapestry of emotions expressed visually in the collages, you’re likely to get up to twice as much verbal playback than standard open-ends alone.