Checklist 8: 99 trends

Onderstaand vind je in alfabetische volgorde 99 internationale trends die als hulpmiddel kunnen dienen voor deelnemers om megatrends om te zetten in maxitrends.

1. Acceptance and pursuit of global brands.
2. Aesthetic appreciation: greater interest in the design of work and home environment.
3. A need to define seniors in younger seniors (50-60) and older seniors (70-90).
4. Anti-globalism: rebellion against….
5. Apathy of political systems — lower voter turnout.
6. Artificial Intelligence.
7. Biotechnology.
8. Bluetooth convergence technology.
9. Branding of everything.
10. Breaking point for environmental shifts: people are noticing excessive snow, rain, heat.
11. Commercialism of everything including education and medicine.
12. Consumer desire for low pricing and factory-direct-to-consumer shopping.
13. Copycat deviance with rebellion through youth riots.
14. Crises in availability of natural resources. Water crises. Energy crises.
15. Crises in purpose in life after retirement. Time for more reflection.
16. Crises and potential bankruptcy in social security and pension funds.
17. Demand for more information, right to know more.
18. Deregulated economy leading to more competition.
19. Desire for instant gratification.
20.Desire for more privacy.
21. Desire to look young forever. Interest in anti-aging therapy for both men and women.
22.Desire for more security everywhere: home, office, school, airplanes.
23.Digital interactive television.
24.Display of aggression: road rage, parking-lot rage, store-rage, school-rage.
25.Employees wanting and demanding more participation in decision making.
26.Distance learning, e-learning.
27.Entertainment in everything — marrying entertainment & education, entertainment & sports.
28.Exploding quantity of and access to information.
29.Feeling of detachment from others. Desire for more and deeper connections.
30.Genetic screening for all ages. Testing for diseases.
31. Genetically modified food.
32.Global positioning systems to locate anything, anytime, anywhere.
33.Global shopping and purchasing via the internet.
34.Greed; increasing disparity between the haves and have not’s.
35.Growing concerns for toxins in food, water, air, home.
36.Growing curiosity about Eastern culture, e.g. Zen, Feng Shui.
37.Growing interest in experiences as a replacement for materialism.
38.Growing interest in healthy food such as sushi, seaweed and tofu.
39.Health consciousness. Growing interest in healthy unprocessed foods, organic foods.
40.Impatience: demand for instant service, real time response, 24 hours service.
41. Increase in home healthcare,
42.Increase in illegal immigration.
43.Increase in loyalty and frequent purchaser programs.
44.Increased interest in the shift to mind experiences and learning as the body ages.
45.Increased fear for computer viruses and hackers. Desire for more computer security.
46.Increased interest in educational standards and home schooling.
47.Increased interest in nature and gardening.
48.Increased job-hopping as company loyalty decreases.
49.Increasing acceptance of massage and relaxation therapy, interest in yoga and tai chi.
50.Increasing bandwidth, cost of bandwidth decreasing.
51. Increasing choice of products and services leading to demand for lower prices.
52.Increasing competitiveness and status consciousness of children, teens.
53.Increasing connectivity through the internet.
54.Increasing interest in safe nature adventures.
55.Increasing life expectancy as the result of breakthroughs in medicine and cloning.
56.Increasing penetration of computers and internet.
57.Increasing usage of long distance calls via the internet.
58.Increasing variety of work structures and relationships.
59.Individual rights: expectations of personal power, serve ‘me first’.
60.Information workers: working 24 hours 7 days a week, accessible anywhere, anytime.
61. Interest in extreme sports and thrills.
62.Interest in international culture for entertainment and food.
63.Interest in tradition and nostalgia as a way to seek stability in a changing world.
64.Laser technology.
65.Less formality, less protocol. Increased outspokenness.
66.Less international legal protection for patents, trademarks etc.
67.Living vicariously via reality television, i.e. Fear Factor.
68.Loss of privacy. Digital cameras watching us everywhere.
69.Loss of respect for traditional authority figures such as teachers, politicians, physicians.
70.Mobile internet revolution. Growth of m-commerce.
71. Nanotechnology: growing interest in the science of ‘small’.
72.Networking: more collaboration with other organizations, industry and countries.
73.Increase in online banking and financial services.
74.Paparazzi: no limits for overzealous journalists.
75.PDAs (personal digital assistants).
76.Increase in pet ownership and euros spent on pets.
77.Proliferation of motorized wheelchairs with the aging population.
78.Quick fix wanted for everything: for diets, relationships, spirituality, desire to feel good.
79.Quick sabbaticals, mini vacations for rejuvenation, spa get-aways.
80.Rapid introduction of new technology.
81. Rebellion against excessive wealth, particularly of executive managers.
82.Rebellion against majority rules. Minority groups want more and more special rights.
83.Redesigned products and services for elderly, less mobile customers.
84.Scarcity of skilled employees.
85.Smart buildings, smart homes, smart appliances, smart cards.
86.Street-smart children.
87.Tax revolt caused by fewer younger people supporting more older people.
88.Technology breakthroughs and more applications of voice recognition and eye recognition.
89.Increasing terrorist threat, chemical warfare, water contamination, food contamination.
90.Shift of green movement into mainstream.
91. Rise in economic and political power of the China-India corridor.
92.Increase in unemployment due to technology and open global market.
93.Increase in the use of internet as an entertainment vehicle.
94.Increase in vegetarianism.
95.Desire for fast and easy learning; ‘grazing’ on learning.
96.Desire for quick easy-to-understand instructions.
97.Desire for smart services in which the company knows the customer as an individual.
98.Wireless working: work anytime, anyplace, anywhere.
99.Youth raised on excitement. Desire for more entertainment in everything.

Bron: Elaine Dundon (2002). The Seeds of Innovation. New York: American Management Association.