I Wish There Was is een mooie bron om customers insights op te doen. Ben je ontevreden over een product of wens je producten die nog niet bestaan…je vindt het op deze site.

“The main goal of the website is to share wishes worldwide and learn from one another. A problem might have been solved in one country but not in another, so by sharing our problems and solutions, we can share good ideas. Companies can also search the database and use your wish as inspiration to develop new or improved products and services.”